How to Increase Business Sales Using Social Media
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How to Increase Business Sales Using Social Media

By using different marketing techniques businesses can increase sales and business success

If you want to increase sales social media could be the answer. Modern technology affords businesses simple, yet effective methods of gaining customers via Internet marketing. There are various different techniques available to use, and which you choose will depend upon what you are selling and the consumers you are targeting.


The first port of call when developing a web based marketing strategy is to create a business website, detailing products, and with an option to buy goods. There are many free applications to help new businesses build an online site for products, and many help set up a customer payment application also for goods being sold.

To increase sales make sure your website is interesting enough to keep viewers hooked on the main landing page for a significant amount of time, curious about products, and interested in purchasing them.

By adding information related to your product you can increase the value relating to pulling power of your website. One way of utilizing this idea is to regularly update news regarding stories which have links with what you sell. For example, if your products are related to motor cycle paraphernalia, you could include articles and photographs of vintage and modern motorbikes on your site, plus information about bike rallies and events.

Social networking

Social networking sites such as Twitter and Facebook are great methods of getting your business recognized by a wide range of people, worldwide, or locally. Tweeting a link to your website regularly, along with other relevant, interesting information can create more sales by sending new customers your way. Other social media networking sites such as Stumbleupon and Digg, are also useful places to promote your business and increase sales.

Website video

Placing a video showing a demonstration of your products, and highlighting the advantages of owning them on your website can create added interest. Videos are attractive to consumers who are visually orientated, and easily get bored simply reading about products.


YouTube is another way of creating a video message telling customers about what you sell. YouTube has a large following, and demonstrating your wares, plus including a link to your sales page, can be an effective method to increase sales.

Link sharing

Promoting another related business while they also promote yours is a cost effective and helpful way of bringing more traffic to your website, which equals more customers to make purchases.

When using social media to increase product sales try to hook potential customers by drawing them in with interesting information and features. There’s no reason why your website should only include information about your product and how to buy it. Adding excitement and giving consumers an extra reason to visit your website can add to sales.

Like-wise, including videos in your marketing strategy, showing ‘why’ customers should purchase your product, can help them decide to choose to purchase goods from you, rather than someone else. At the same time getting involved in social networking and spreading the word about what your business sells, can make sales increase greatly.

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Comments (1)

Very helpful article for the beginner.