How to Increase Your Vintage Wine Sales with a Wine Blog
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How to Increase Your Vintage Wine Sales with a Wine Blog

It is no longer adequate for vintage wine retailers to set up a standard-type, one-page, static web shop, if they wish to establish a respectable and trustful online presence, and, as a result enjoy steady growth of sales and long-term profits. Starting a regularly updated vintage wine blog can be one of the most effective business decisions that a vintage wine seller has ever made.

More and more vintage wine retailers seem to realize the increasing role of the Internet as a marketplace with endless potential. Although the benefits of expanding their wine selling operations online are obvious - and achieving a larger volume of sales is the top one - there are also major obstacles to this high growth strategy.

Competition from other wine businesses with the same aspiration to dominate the online wine market is the biggest difficulty in establishing a strong brand online. Since the Internet offers a tremendous opportunity for expansion to any company, it is only natural for wine retailers to try to get a share, preferably the lion's, in a literally insatiable and always thirsty global marketplace!

Due to the overwhelming supply of wine selling websites, it becomes harder and harder for smaller players to "get a place under the sun". The answer to this problem is to build a unique image for the products and the specific brand and, running a wine blog on a regular basis can help a lot towards this direction.

By offering your customers constant updates with fresh content on wine-related issues you keep their interest in your business high, because you show them that you are passionate about quality vintage wine. What's more, you keep the interest of search engines in your website high too, which is equally important. This is how you can overcome competitor sites and conquer the first places in search engine results for specific wine-related keywords.

Easier said than done, the maintenance of a respectable vintage wine blog on a regular basis requires a considerable amount of time, which you might find difficult to steal from your offline work commitments. In this case, it would be highly recommended - and in fact this is what most successful online wine businesses do - to hire the services of professional wine bloggers who can produce quality wine articles and offer the additional benefit of associating their reputation in the wine world with your blog.

By offering a wealth of insightful tips on the preservation of wine bottles, aging wine, food pairing and other important aspects of wine knowledge for free, your blog visitors will have a lot of reasons to stay longer on your content and consider it as a source of reliable information and point of reference for their future vintage wine purchases.

Winning customer votes should be your ultimate goal, because nothing can bring a higher volume of sales than positive-word-of-mouth. Customers who have established a favorable relationship with your brand are the most likely to make repeat purchases and a big profit for you. So make it your top priority to keep your blog fresh with wine information and satisfy their wine knowledge needs.

In conclusion, the profitable operation of an online wine business should be diversified from the outdated model of setting up a typical e-shop and waiting for customers to flock to your checkout, ready to spend their hard-earned money on your fine vintage wine bottles. You have to offer more value than your competitors, and a wonderful way to do that is through the tips of information and knowledge on wine available on your blog.

Further reading:

How to understand vintage

What does "Vintage" really mean?

How to read a wine label

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Comments (4)

Nice post. Hope to avail your friendship and support.

Ranked #3 in Sales

Thank for your praise and I am also looking forward to your informative articles.

Great info, thank you. Thank you also for friendship.

Excellent information regarding how to increase sales with a blog.